The Truth About Sex and Car Advertising | Auto Expert John Cadogan

February 9, 2018 - Comment

Let’s talk about sexism in car advertising. What could possibly go wrong? There’s a common perception among die-hard man-hating feminists and social justice warriors that women are still systematically victimised and oppressed here in Shitsville. But I truly see no evidence of this. This may of course be because I don’t have the right transmission.

Let’s talk about sexism in car advertising. What could possibly go wrong?

There’s a common perception among die-hard man-hating feminists and social justice warriors that women are still systematically victimised and oppressed here in Shitsville. But I truly see no evidence of this. This may of course be because I don’t have the right transmission. I wish I did, at times… except for the waxing.

One of the battlegrounds of this alleged oppression of the fairer sex, by we bastard pillaging rapists (also known as ‘men’) and it’s intensely superficially debated by feminazi bloggers, appears to be car advertising.

Still, these feminist chicks with such a hard-on for men point out endlessly that women are complicit in the majority of car purchases. There’s too much boy’s club; not enough equality. No respect. A disgraceful black mark of inequity on our society. We should be ashamed. I know I am.

If that is what you actually think, I would would love to know: What colour is the sky in your world? This female obsession with playing the victim card is entirely undignified.

I’m not offended by that. It’s an ad. Jihad on bullshit, star date: 1, 9, 36, 84, 126. Good luck with that. A tsunami of social justice is wreaking havoc on the 21st Century western democracies of planet Earth. That’s according to a recent survey of people who identify as one-armed albino transgender negro lesbian muslim Armenians with ADHD.

I’d suggest that there’s political correctness, and there’s reality, and they don’t often overlap. Here in the real world, women are in fact the harshest critics of other women. Coming up: Kylie’s cellulite shame. Exclusive pictures. That’s what sells women’s magazines.

Perhaps men are not solely the sexist oppressors of women.
Don’t get me wrong: Sexism is a huge, unaddressed factor in the car industry – just not in advertising. The real discrimination against women takes place in part on the showroom floor and to an even greater extent in the service department. This is a matter of common experience. My inbox overflows with this, at times.

I’m not saying it’s only women being taken advantage of in these places – I’m saying there’s a range of woman who are broadly more ignorant about cars than the equivalent range of men, and this is a vulnerability that opens the door to exploitation in ethically ambivalent environments.

Until car companies close the gap between their real behaviour operationally and the squeaky clean depictions in their marketing, they are effectively throwing customers under the bus – both men and women.

It’s the disconnect between these two pictures that causes all the angst. The women who get run over in this way often feel victimised on the basis of their gender – because I’m sure it’s more palatable to bleat about that than the fact it was ignorance that led to vulnerability and exploitation.

To imply perhaps that there is a battle being fought in the war of the sexes on the stage of automotive marketing is simply not seeing the forest for the trees.

There’s a word for men and women who need a new car: People. They’re people, you marketing dipshits. Explain the benefits, be clever, and then treat those people properly – you know – with respect, maybe even make them feel special. How frigging hard is it?

And finally, if you are offended by any car ad, perhaps you should grab your smartphone and locate the nearest Subway. For you, I recommend the new 12-inch concrete sub – three parts aggregate, two parts sand and one part cement, on a freshly baked 12-inch bread roll.

Because you really need to harden up. If an advertisement is what offends you, your life must be perfecto. And remember that your right to be offended is ingrained in the freedom of speech, which gives others, like me, perhaps, the right to offend you. I hope I have been successful on this occasion.

I blame Germaine Greer for society’s shit filter being so ridiculously clogged up today.

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