The 4Ps of Social Marketing: Are They Still Relevant?

March 10, 2018 - Comment

At the World Social Marketing Conference, attendees debated whether there’s still value in the 4Ps of Social Marketing (Product, Price, Place, and Promotion). Following a very dynamic debate at WSMC on the matter, speaker Clive Blair-Stevens, Director, Strategic Social Marketing (UK), who argued to abandon the 4Ps, and Nancy Lee, President, Social Marketing Services, Inc.

At the World Social Marketing Conference, attendees debated whether there’s still value in the 4Ps of Social Marketing (Product, Price, Place, and Promotion). Following a very dynamic debate at WSMC on the matter, speaker Clive Blair-Stevens, Director, Strategic Social Marketing (UK), who argued to abandon the 4Ps, and Nancy Lee, President, Social Marketing Services, Inc. and University of South Florida/University of Washington, who argued to keep with them, shared their side with Ogilvy.

Comments

Write a comment

*

**************