Smart Beta = Smart Marketing | Authers’ Note
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John Authers talks to Cliff Asness, founder of the fund manager AQR, about the popularity of so-called “”smart beta”” funds that aim to beat market benchmarks using systematic strategies. He finds that they are not new, but they are very well marketed – and the strategies are still working.
► FT Markets: http://bit.ly/1J5HNd3
► FT Wealth: http://bit.ly/1e3996C
► Can Smart Beta Stay Ahead? http://bit.ly/1QGm6EA