Real-Estate E-mail Marketing & Newsletters (FOR CHEAP)

March 26, 2018 - Comment

Real-estate newsletters and email marketing are staple in any form of prospecting. The main goal of a newsletter is to provide useful information for people and not use it as a self-promotion. Here is my way of utilizing an email marketing campaign: You need to sit down and brainstorm what a buyer or seller of

Real-estate newsletters and email marketing are staple in any form of prospecting. The main goal of a newsletter is to provide useful information for people and not use it as a self-promotion. Here is my way of utilizing an email marketing campaign:

You need to sit down and brainstorm what a buyer or seller of real-estate in your area REALLY wants to know.
What are affordable options for people that want to live in a family atmosphere?
Where are the highest cap-rates in the city?
What areas are prone to high insurance costs?
The main goal here is to identify questions that people are asking you or you use other people asking. Try to stay away from verbose updates or things that people don’t want to know/don’t understand.

2. Utilize BOTH e-mail and mail marketing

Divide your database up into 2 parts: Buyer and sellers. Design content for both of them. You should have seller emails and buyer emails.

In my case, I focus on investors so many times investors are buyers and sellers at the same time and will respond to marketing.

Mail chip is the BEST for email marketing:

Load your email list individually into the “lists” section
Design a template
Test it out to make sure it looks good when actually email
Fire Away
Canva is a great FREE option for mailers

Canva is THE BEST.

Design a sleek letter
Make a custom newsletter with great pictures
Mail them yourself and save money

3. Overall, general tips

Niche on your specific demogprahic. Make your content specific for a speficic demographic and your ROI will increase. *You won’t have to spend so much money to receive leads.
Make sure that your social media, blog, etc is on the mailer because people lurk you
BE VERY SPECIFIC ABOUT YOUR GOAL. Targeting sellers? Make that the overall message. Don’t give people 100’s of options to choose from because they will choose nothing.

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