Fighting FGM/C Through Social Marketing

July 13, 2018 - Comment

PRB has created a short video that shares key lessons from two studies in Egypt and Sudan that looked at effective elements of various social marketing campaigns. The video highlights how the four P’s – product, price, place, and promotion – can be used to design a high quality FGM/C campaign. It also offers additional

PRB has created a short video that shares key lessons from two studies in Egypt and Sudan that looked at effective elements of various social marketing campaigns. The video highlights how the four P’s – product, price, place, and promotion – can be used to design a high quality FGM/C campaign. It also offers additional insights for program managers and designers that can help ensure social marketing campaigns to end FGM/C are grounded in the right principles and approaches.

For more information or to see the two studies this video was based on visit: http://www.popcouncil.org/research/evidence-to-end-fgm-c-research-to-help-girls-and-women-thrive1

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