Ask yourself this question. Why is copywriting so hard? Why does it feel like pulling teeth to go from a blank page to a finished sales letter? Even sitting down to write an email to promote your product or service can feel like a daunting task.
Many copywriters just think that’s the way it is – that’s the way it has to be. Writing is hard and we write ads and it’s hard.
Business owners think the problem is because they “aren’t writers” or they just don’t know how to “sell” people with their words.
Others just don’t want to come across as sleazy or cheesy and sound like a late night infomercial.
But, those are all just manifestations of the real problem. The real problem that plagues copywriters and business owners and freelancers alike is not the writing or the words or any of that “stuff”.
Nope, the problem is not having a reliable system that you can use again and again to create high converting copy. You may have heard this before, but some people say that the word SYSTEM stands for:
Save Yourself Stress Time, Energy & Money. And it’s true. That’s really what a system is meant to do. Think about your current “system” for creating ads. If you’re a copywriter it might involve doing a little research, throwing some notes into a Google Doc or Word file.
Then, you sit around and mull over what you should write about for a few days. You may wait for inspiration to strike then you write a few words and call it a day. Repeat this process enough times and you’ve strung together something you can send off to your client.
When you don’t hear back from them it’s most likely because it didn’t convert. Or even worse you do hear back and they ask you for the dreaded rewrite – and of course they aren’t going to pay you again – why should they? In many ways, you sold them a defective product. OUCH.
Or if you’re a business owner, maybe you spend days staring at a blank screen. You want to say the write thing but you just don’t even know where to begin! Writing isn’t your thing, besides you’re really busy anyway!
Maybe you go out and hire a copywriter. You spend a LOT more than you were expecting (us copywriters are really good at charging high prices haha). And what happens? They send you a HUGE form to fill out anyway!
Heck – if you knew all that you’d just write the copy yourself. So, after a few painful back and forth email sessions, you finally get something back from the copywriter. It’s not what you want, it doesn’t feel like you or your brand, and even worse it doesn’t convert.
The copywriter says something about “bad traffic” and you just move on. You either try again with another writer or just give up.
Sadly, for copywriters and business owners alike – this is the system they have set up for themselves. Because even if you think you don’t have a system, guess what? You do! And your system will pretty much get you the same result again and again.
If you have a bad system – you get bad results.
If you have a good system, you get good results.
I know it’s common sense, but this should have you jumping for joy. Because, once you discover a copywriting system that actually works, that’s when the fun really begins.
So, let’s talk about what it takes to FINALLY have a reliable way to produce high converting copy like clockwork.