Clarifying Boundaries of Social Marketing

March 5, 2018 - Comment

Sameer Deshpande introduces students and managers to the behaviour change tool of social marketing by comparing it to education and law. In part 2 of his presentation, he briefly describes social marketing concepts. To access slides, please click on this URL: http://people.uleth.ca/~sameer.deshpande/documents/Introduction_Social_Marketing.pdf

Sameer Deshpande introduces students and managers to the behaviour change tool of social marketing by comparing it to education and law. In part 2 of his presentation, he briefly describes social marketing concepts. To access slides, please click on this URL: http://people.uleth.ca/~sameer.deshpande/documents/Introduction_Social_Marketing.pdf

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