Branding & Segmentation in Social Marketing

February 14, 2018 - Comment

Jeff Jordan, President & Executive Creative Director at Rescue, presented this keynote at the World Social Marketing Conference in Washington, DC on May 15 – 17, 2017. “Minimal Waste, Maximum Impact: Using Psychographic Segmentation in Social Marketing” explores how commercial branding and segmentation strategies can be used in social marketing to use our resources more

Jeff Jordan, President & Executive Creative Director at Rescue, presented this keynote at the World Social Marketing Conference in Washington, DC on May 15 – 17, 2017.

“Minimal Waste, Maximum Impact: Using Psychographic Segmentation in Social Marketing” explores how commercial branding and segmentation strategies can be used in social marketing to use our resources more wisely and maximize impact.

Follow Jeff on Twitter @JeffreyWJordan

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